Emergency communications plans
When disaster strikes it’s important to take a strategic approach to how your organisation responds. We carried out a lot of emergency communications and strategic planning following the 2010 and 2011 Christchurch earthquakes. Post-disaster recovery involves a range of stakeholders, such as government agencies, private and non-profit organisations, community groups and individuals. Disaster preparedness is crucial to organisation and business resilience, recovery and success. You should prepare a crisis leadership team before an event and have a well thought out communications plan to improve your team’s effectiveness during a crisis. Make Lemonade can help you design a robust emergency communications plan specific to your organisation’s needs.
Issues management
When an issue risks the reputation of your organisation it’s important to think carefully and have a well planned response. Make Lemonade can work alongside your team leaders on a response strategy to smooth over any issues which could damage your organisation’s reputation.
Social media strategies
When managing a social media presence it’s important that you have a simple and achievable strategy that links to your organisation’s goals. Without essential planning social media can take up more time and resource than needed and put your reputation at risk. Make Lemonade can help you build a social media strategy so that your channels compliment each other, you can operate more efficiently and your targets are reached.
Customer engagement plans
It is not easy to capture the attention of your audience in a fast-paced world with so many distractions. It’s not enough to push one way messages and hope that there is someone on the other end. Customers need to get value out of every minute spent with you. Make Lemonade can help come up with creative ways for you to compete with other distractions so that you shift from one-way to two-way conversations and grow your customer or client base.
Contact us to discuss your strategic communications needs